You Are Being Fooled, Bamboozled, or Flat-Out Lied to by Wannabe Marketing Gurus, Unscrupulous Advertising Agencies, and Incompetent Brand Practitioners…
They claim to be “certified” in some specialty, but none of them know how to sell anything or have a proven track record of any real success.
Will you fall for their trap and trust them with your marketing dollars?
Did you know there is a “Guru in a Box” industry for wannabe marketing and branding “pros?”
Some of these so-called gurus are fresh out of school. Some unemployed. Others are newly retired and looking for something to do, and a lot are even working for your advertising agency.
They’re also provided a boatload of done-for-them marketing templates — letters, emails, web pages, digital and print collateral, presentations, etc. — to help them market themselves to YOU as an expert.
Even when they’re not.
And when you hire them, your info goes into their prefab box and — voilà! — your new marketing materials are really just someone else’s warmed-up leftovers, unbeknownst to you.
Find out more about my controversial industry exposé.
"THE GURU HOAX: How Business Owners Get Hoodwinked Into Paying for Ineffective Advertising."
My book sells on Amazon and other booksellers for $39.99, but I will buy you a copy and send it to you for FREE when you request it here.
No cost. No obligation. And shipping is free.